Jiefeng Cai , the current brand director of Nantou Theater, grew up in the theater. His feelings and understanding of Nantou culture are like his innate DNA, leading the theater towards innovation and transformation. He skillfully incorporated local elements into marketing strategies and planned many exciting events that combined tradition and modernity to bring together audiences of all ages. Cai Jiefeng's vision is to shape the Nantou Theater into a symbol of local culture and to enhance the theater's competitiveness and popularity through innovative branding strategies.
Adhering to the dual goals of cultural preservation and innovative marketing, Jiefeng's efforts have brought new vitality to this century-old theater and greatly enhanced the theater's social influence. This is not just a place to watch movies, but a cultural gathering place full of stories and emotions, allowing every audience to feel Nantou's profound cultural heritage and artistic charm.
