Transform yourself into a brand worth remembering 🌟
"Personal branding" might sound like a distant concept—something that requires a specific product or even a degree of fame.
In reality, however, it often lies hidden within the daily life we share, the work we do, or even a single photograph ✨
For the final session of this year's Nantou NEXT⁺ Lab, we started with "self-discovery" and invited young people to reflect on a few questions 💭
What makes me unique? How do I want others to perceive me? And how can I turn these traits into content worth sharing?
Before diving in, a huge thank you to Jingwen from "Yuwen Qianjin Fresh Fish Shop" for making the long journey from Dongshi, Chiayi, to Puli, Nantou (truly spanning the distance between mountains and the sea! 💨💨).
She shared her invaluable experience of transitioning from a traditional industry to brand management—growing from a market novice into a seasoned professional.
Drawing on her own industry background, she discussed how to identify the right target audience and establish effective communication strategies 🤝
Local industries don't have to rely solely on traditional presentation methods; social media offers a way for more people to connect with the real people and stories behind the products
