How can an old military dependents' village—steeped in historical memory—rediscover its own brilliance through creativity, brand management, and the collective effort of a dedicated group? Recently, the Nantou County Youth Development Office led students from the Department of Marketing and Distribution Management at Nan Kai University of Technology on a visit to the culturally rich Zhongxing New Village. There, they met with "Glorious Transformation Co., Ltd." (華麗轉身股份有限公司), an organization deeply committed to local revitalization. The visit—which included career insights, lessons on local brand management, and a hands-on workshop creating soothing *kokedama* (moss balls)—offered the students a journey of career exploration that blended industry knowledge, entrepreneurial thinking, and an appreciation for the aesthetics of daily life.
A special thanks goes to Chu Yi-chen, head of Glorious Transformation Co., Ltd., who personally shared her own career path and her experiences in local revitalization and brand management with the students. From her previous work at the Institute for Information Industry (III) to her current focus on local industries and entrepreneurship, Chu has channeled her deep love for the land into concrete action. Since 2017, she has been deeply rooted in Zhongxing New Village, working to revitalize vacant military housing and connect local brands, breathing new life into spaces that had long lain dormant.
