Career Development
Alt+C: Middle Area

Itinerary Design and Place Branding: From Local Stories to Operational Practice

NEXT⁺ Labs
Date2026.08.17
laboratory

Ever thought about turning Nantou’s beautiful landscapes and waters into a meaningful, story-rich travel experience?

Have you ever considered that

an old street, a local shop, a unique story, or a local industry in your hometown

could actually become a compelling attraction that invites visitors to linger and experience the place?

As part of the "Local Talent Cultivation Series," this event invites you to learn how to weave Nantou’s natural scenery, cultural narratives, distinctive industries, and local personalities into a travel itinerary that is rich in content and immersive experiences—one with the potential to be successfully promoted to a wider audience.

The theme of this event is "Itinerary Design and Place Branding: From Local Stories to Operational Practice." Through case studies and hands-on exercises, participants will learn how to inventory local resources, design tour routes, and curate experiential activities. You will also explore how to transform local characteristics into brand content that is both commercially viable and highly visible.

Whether you are interested in local walking tours, guided interpretation, leisure experiences, B&B management, place branding, or local revitalization, this event is perfect for you!

Event Title | Itinerary Design and Place Branding: From Local Stories to Operational Practice

Date & Time | August 27, 2026 (Year 115), 10:00 AM – 4:00 PM

Target Audience | Young adults aged 18–45

Venue | Fu Rui Tang (1F, No. 260, Zhongshan Street, Kangshou Li, Nantou City, Nantou County)

Parking | Parking lot behind Fu Rui Tang

Registration Link | https://forms.gle/equ2w2AjszHbiQyZ8

*Space is limited; registration will close early if capacity is reached.

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