Nantou NEXT⁺ Lab – Session 3
"From Tea Garden to Market: Brand Management and Innovative Strategies for Agricultural Tourism Experiences" – A Recap
For this session, we took the class to Mingjian—Nantou’s renowned tea country!
On the way to "Tan Jia Ren Tea House," we passed numerous tea factories and plantations; even before the lesson officially began, we were already enveloped by the rich aroma of tea and the lush greenery.
Today, our focus wasn't on "how to grow tea well," but rather on exploring the possibilities a tea garden offers beyond mere production. Beyond simply tasting delicious, how can we reveal the true value of a cup of tea to a wider audience?
Morning Session | Wu Tsang Tea – Yen Yi-hsuan: "I believe tea has always held inherent value and a place in the market."
We kicked off the session with brief self-introductions, allowing participants to learn about the diverse industries represented in the room—ranging from actual tea farmers to individuals bringing fresh, unique perspectives to the sector.
Yi...
