✨【Nantou Youth: The Midas Touch 2.0】✨
👨 Proposer: Li Wen-chi
☕ Project: When Deep-Roasted Oolong Meets Arabica: A Flavor Encounter Between Tea and Coffee
🌙 When tea meets coffee, what story unfolds? Taking "The Resonance of Tea and Coffee Flavors" as a starting point, this project connects multiple key production areas and youth agricultural brands in Nantou—including Lugu Dongding Oolong and Guoxing Arabica Coffee. Through the co-creation of drip bags, flavor seminars, and experiential activities, we are initiating a cross-industry dialogue on flavor. By starting with simple, easy-to-understand daily beverages, we enable consumers to connect with the land, the industries, and the stories of youth returning to their hometowns while they enjoy their cup.
🍃 Why bring tea and coffee together? Both Lugu tea and Guoxing coffee boast exceptional quality, yet high brewing thresholds, complex flavor profiles, and aging packaging often make them less accessible to younger generations. This project centers on "Flavor × Design × Education" to develop user-friendly, highly recognizable drip products. By lowering the entry barrier, we help local agricultural products truly integrate into modern daily life.
🤝 Co-creation: More than just product development. This initiative links Nantou’s young tea makers, coffee farmers, baristas, and brand designers. Through experimentation and exchange, we are establishing a co-creation movement that uses "flavor" as a common language. Our goal isn't just to manufacture a product, but to foster new understanding and connections between the Origin, the Youth, and the Consumer.
✨ When Deep-Roasted Oolong Meets Arabica Let flavor be the start of the conversation; let local industries be tasted and lived.
